What do S.M.A.R.T. goals mean?

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SMART Goals
SMART Goals

In online and offline business you have to be smart. And by smart I mean you have to work S.M.A.R.T.

Working with S.M.A.R.T. goals is probably the first thing you do before you start a project or a business. This will help you to not only see the end of your goal but also help you achieve it. Today I will explain to you what S.M.A.R.T. means.

Short answer; This is what S.M.A.R.T. means

  1. Specific
  2. Measurable
  3. Achievable
  4. Realistic
  5. Time-Related

1. Specific

Specific Target
Specific Target

Your goal, the project, your business all should be clear and specific. You cannot focus your efforts or have the motivation to achieve what you want if you’re not specific. In order to be specific with the project you’re going to do ask yourself these couple of questions:

  1. What do I want to do?
  2. Why do I want to do it?
  3. Who is involved?
  4. Where will it be?
  5. Which resources will be involved?

Example

Imagine you are working as a salesperson in a hotel, and you want to be a sales director. A specific goal could be: “I want to gain the skills/experience that is needed to become sales director in the hotel I am working so that I can grow in my career and have a successful team”.

2. Measurable

Measurable
Measurable

Now that you have specified what exactly you want you’re going to need some measurable goals. This way you can track your progress and have more motivation to keep on going. Tracking your goals will keep you stay focused, meet your deadlines and you’d get excited when you are getting closer to your goal.

Measurable goals should address questions like:

  1. How much will it cost me to achieve this goal?
  2. How many days will it take me before I achieve this goal?
  3. How will I know when this goal has been achieved?

Example

Continuing with the previous example of becoming a sales director, you might consider taking necessary training courses in order to gain relevant experience within 2 years time.

3. Achievable

Achievable
Achievable

Your goal needs to be achievable meaning that it is something that you can do. If you write down that your goal is to have 1 million dollars by the end of the day… that is not possible (unless you’re Bill Gates).

You have to have a goal which you can achieve within the time limit you have set for yourself.

Achievable goals questions you should ask yourself are:

  1. How will I be able to achieve this goal?
  2. How achievable is this goal, based on time limits, money, distance etc.

Example

Continuing with the previous example if you do want to become a sales director do you have the time or the financial resources to start/finish the training courses?

4. Realistic

Realistic - Red Pill, Blue Pill
Realistic – Red Pill, Blue Pill

I should not be saying this part as it goes without saying, but it is within the S.M.A.R.T abbreviation and it is something that is actually important.

Your goal should be something that you can actually do. If your goal is to become Superman… I’m sorry… that won’t happen. Have a realistic goal which you can see yourself in the future actually achieve.

You can ask yourself the following questions:

  1. Do I want to be Superman?
  2. Do both my parents need to die in order for me to become Batman?
  3. Do I have to wear my underwear outside my pants to have a killer costume?

Example

Your goal is to become the sales director of your hotel. So you are focussing on training courses. You are not going to be the sales director of every hotel in the world. That’s impossible.

5. Time-Related

Time Related
Time Related

Every goal you have must have an end target. This part of S.M.A.R.T. makes sure that you don’t focus on the project your entire day and might give priority for your longer-term goals.

Just ask yourself the following questions:

  1. When?
  2. What can I do within the next six months?
  3. What can I do within the next year?
  4. What can I do within the next 5 years?

Example

You know that you need training courses to become the sales director of your hotel in order to gain skills. How long will it take for you to gain those skills? Do you need additional training and when do you have to start with that?

Conclusion

Working with S.M.A.R.T. goals should be the first thing you decide to do before you even start with a project.

Having these steps drawn out for you is almost have of the work you’ll put into the project. You will have a clear structure of the entire project from start to end, how long you’ll be busy with it and what you can do afterward.

Thank you for reading,

Engin Soysal

Featured image designed by Katemangostar / Freepik